BLUFFY
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Terms of Service

Version 2026-09-06

These Terms are a contract between you and Staiple Technologies Inc. ("Staiple", "we", "us"), a company incorporated in British Columbia, Canada. They govern your use of Bluffy — the desktop application, the bluffy.ai website, and the services behind them (together, "Bluffy").

Creating a Bluffy account requires accepting these Terms, the Privacy Policy and the Acceptable Use Policy. The Privacy Policy and the Acceptable Use Policy are part of these Terms. If you do not agree to all three, do not create an account.

Questions: hello@bluffy.ai.

1. Who may use Bluffy

You must have reached the age of majority where you live and be able to enter a binding contract. If you use Bluffy on behalf of an organisation, you confirm you are authorised to bind it, and "you" includes that organisation.

Access is by invitation. An invitation, and the account it creates, is personal to you. Do not share your account, your password or your sign-in links, and do not let anyone else use Bluffy through your account.

2. Your account

Tell us at hello@bluffy.ai promptly if you believe someone else has used your account. You are responsible for what is done through it until you do.

We may suspend or close an account that breaches these Terms or the Acceptable Use Policy, or where we must in order to comply with the law or with an obligation to one of our suppliers. Where we can safely do so we will tell you why, and — unless the breach is serious — give you a chance to put it right.

3. What Bluffy is

Bluffy is a tool for making film with generative models. You direct it; it composes prompts, sends work to models on your behalf, and assembles the results. Bluffy is not itself a model, and we do not train one.

We do not train on your work. Your projects, prompts, uploads and outputs are not used to train any model, ours or anyone else's. Where you ask Bluffy to build something from your own material — a registered character, a cloned voice — that is work done for you, on your material, for your project.

To do the work you ask for, Bluffy sends your prompts and the media you supply to the third-party providers listed in the Privacy Policy. Those providers have their own terms and their own limits on what they will generate, and they can refuse work independently of us.

4. Credits, and how billing works

Bluffy is prepaid. You buy credits; generating consumes them. Payments are taken by Stripe on Stripe's own checkout page. We never see or hold your card details.

These rules describe how the system actually behaves:

  • The price you are quoted is the price you are charged. Every price is the provider's own published rate for that work plus a single published margin — currently 30%. There is no other markup, and discounts we receive are passed on. The current price of every model is shown in the app.
  • A refused generation is free. If Bluffy or a provider refuses a request before it runs, nothing is charged.
  • An accepted generation is charged, whatever the result. Generative models are not deterministic: the same prompt gives a different result every time, and an output you do not like is still work a provider performed and billed us for.
  • Deleting is not cancelling. Removing a shot, a take or a project does not stop work already sent to a provider and does not refund it.
  • Cancelling returns your credits, without argument. If you cancel a render before it finishes, the full charge comes back — including when the provider will not stop the render and we absorb its cost. Because that makes cancelling abusable, an account whose cancelled-but-absorbed renders exceed a daily allowance (currently US$20 of provider cost in 24 hours) is paused from starting new renders until the window clears. Cancelling your own work will not come near it.
  • A retry is a new charge. A generation that failed or disappointed and that you run again is a second piece of work.
  • Assistant conversations are charged by usage. Chat, analysis and prompt-writing are billed after each reply from the tokens actually used, and a small minimum balance is required to start one.
  • Spend ceilings protect you from runaways. The app will not start a single render quoted above a per-render ceiling, and the service refuses charges above a higher backstop and caps what one account can spend in a rolling 24 hours. These are anti-runaway protections, not a product tier. If a production genuinely needs more headroom, write to hello@bluffy.ai.

Credits are not money. They do not earn interest, are not transferable, and are not redeemable for cash except where the law requires it. They do not expire while your account is open. If you close your account, or we close it for a reason other than your breach, write to hello@bluffy.ai about any unused balance and we will deal with it fairly and in line with the consumer law that applies to you.

Prices, the margin and the ceilings may change. Changes apply to work you start after we tell you; they never reprice credits you already hold.

5. Your content

Your projects, your uploads and your outputs are yours. We claim no ownership of any of it.

You grant us only the licence we need to run Bluffy for you: to store, transmit, process and display your content, and to send it to the providers listed in the Privacy Policy so they can carry out the work you requested. That licence exists to operate Bluffy and for nothing else, and it ends when the content is deleted.

Your project files live on your computer. The cloud holds what is in transit and is emptied on the schedule in the Privacy Policy. Keep your own backups.

What you upload must be yours to upload. When you bring in a photograph, a video or a recording, you confirm that you hold the rights needed to use it in that way, including the consent of any identifiable person in it, and that it may lawfully be processed by our providers outside Canada. Bluffy asks you to attest to this when you import media and when you build a character from an upload. The attestation is not a formality: it is the basis on which we and our suppliers permit the upload, and you are responsible for it being true.

Some features save a character or a voice as a durable asset at a provider, under our account. Those assets must follow that provider's rules, which the Acceptable Use Policy sets out.

6. What you may not do

The Acceptable Use Policy is part of these Terms and is short. Read it: it is the part most likely to touch your work.

7. Rights in what you generate

To the extent we hold any rights in an output made for you, we assign them to you on generation.

We cannot promise that a generated output is protectable by copyright, or that it does not resemble existing work. Copyright in AI-generated material is unsettled in Canada and elsewhere, and the models are trained on corpora we do not control. If provenance or clearance matters to your production, take your own advice before relying on an output.

8. Availability, and changes

Bluffy is under active development. Features change and are sometimes removed. Models are added and retired as providers add and retire them; we will not silently substitute a different model into work you have already directed.

We do not promise uninterrupted service. Bluffy depends on third-party providers, and when one is down the features that use it are down.

We may change these Terms. If a change is material we will tell you and ask you to accept the new version before you continue using Bluffy.

9. Warranties, liability and your responsibility

What we promise. We will provide Bluffy with reasonable skill and care and do what these Terms say. Beyond that, Bluffy is provided as it is. We do not promise that it will be error-free or always available, that any model will produce a particular result, or that an output will be fit for a particular purpose.

Outputs are the model's work, not ours. We do not review outputs before you see them, and we do not warrant their accuracy, originality, lawfulness or fitness. You decide how they are used.

Your files. Your project files are on your computer, and the cloud copy of an output is deleted on the schedule in the Privacy Policy. We are not responsible for the loss of files you did not back up.

Limits. To the extent the law allows, neither we nor our suppliers are liable to you for indirect or consequential loss, or for loss of profit, revenue, business, goodwill or data, however it arises. To the extent the law allows, our total liability to you for everything arising out of or relating to Bluffy or these Terms is limited to the greater of the amount you paid us in the twelve months before the event giving rise to the claim and CAD 100.

What these limits do not touch. Nothing in these Terms excludes or limits liability that the law does not allow to be excluded or limited, including for death or personal injury caused by negligence, for fraud, or under consumer-protection law that applies to you. If you are a consumer you keep every right that law gives you, and these Terms are read subject to those rights.

Your responsibility for what you bring. If a third party brings a claim against us because of content you uploaded, an attestation you made, or your breach of these Terms or the Acceptable Use Policy, you will compensate us for the loss and reasonable costs that claim causes. We will tell you about such a claim promptly and let you take part in defending it.

10. Ending the agreement

You may stop using Bluffy and close your account at any time by writing to hello@bluffy.ai.

We may suspend or end your access if you breach these Terms or the Acceptable Use Policy, or if we must in order to comply with the law or with a supplier obligation.

When your account closes, your content is deleted on the schedule in the Privacy Policy, and any assets saved at a provider for you are retired. Sections 5 (for content already processed), 7, 9 and 11 survive.

11. Law and disputes

These Terms are governed by the laws of British Columbia and the federal laws of Canada that apply there. You and we each submit to the courts of British Columbia, without limiting any right you have under the consumer-protection law of the place where you live to bring a claim there. These Terms are written in English; where the law where you live gives you a right to a French version, that right is not affected.

12. Contact

Staiple Technologies Inc. PO Box 91881, 1427 Bellevue Ave West Vancouver, BC V7T 1C0, Canada hello@bluffy.ai